Southwestern
Financial Group
Summary
Southwestern is comprised of 10 subsidiaries (4 major subsidiaries) built to aid in a wide range of financial services including but not limited to wealth investments, management, assets, and security.
Responsibilities
- Social Media Management
- Digital Designer
- Copywriter
- Content Marketer
- Campaign Marketer
- Website Developer
Southwestern - Subsidiaries
Joining Southwestern was like jumping into a fast-paced show mid-season, where adaptability, communication, and excellence were essential. Taking on a wide variety of responsibilities, my goal was to help clients realize they don’t have to settle for the high-end fees and lower quality services found elsewhere.
Pain Points
Brand Confusion
Multi-segmented Marketing
Market Expansion
Partnership & Acquisitions
Content Marketing
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Soon after my arrival, Southwestern received the Inc. 5000 award for 2024. After a quick corporate celebration, our team immediately began our annual update for every Southwestern subsidiary. Focusing on content marketing, I began using video and subtle graphical ques to distinguish each brand unique story and mission to clients while maintaining the strength of their shared legacy.
Pain Points Solved
Developed distinct style guides to signal 10 different subsidiaries while maintaining a unified brand identity.
SWFG || Ad Testing
SWAG || Launch
SWFC || Intro
SWAM || Melkebruk
Setting up style-variations for each brand as we progressed through video creation not only helped stay organized but also became time efficient.
Campaign Marketing
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Summary
With the growth of social media and video products, managing multi-segmented marketing became effortless. Our next focus became geared towards campaigning each brand across platforms like Google Ads and Meta Ads to rapidly expand our presence in the market. With cutting edge tools our plan was simple but effective, create 12-25 variations of services and basic knowledge we want our current and future clients to know about us and the market we work in.
Pain Points Solved
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Website Development
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Summary
Website development always feels like a challenge at first, but with a clear point to the new variation and checkpoints with what needs to be on the website like SEO ranking, keywords optimizations, low-loading time and high engagement with point that matter to the client this website was optimized in record time from what it looked like to the redesign.
Enjoy this brief snippet, if you are curious to see the complete redesign, message me.
Mobile View
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Results
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Results
With an accomplished overall growth rate of 4023.81% based on user website sessions in a 6month period compared to Sept. 17th, 2024 – March 17th, 2025. Brief discription/goal/timeline/parts included/wrap up.